For example, in 2018 designer Jungyou Choi collaborated with a traditional master metalworker as part of the Korean heritage preservation society yéol’s Young Craftsman of the Year Project. ![]() The cultural foundations affiliated with conglomerates like Samsung and Hyundai Motor Group also run support programmes, emphasising the preservation of tradition and promoting the local creative scene. You have to use that time to find your identity and become independent,’ he says. ‘Organisations like the Korea Craft & Design Foundation have programmes that support emerging artists. Support from government-affiliated organisations helped Seo establish himself as a designer. The furniture and interior designer, and graduate of the Design Academy Eindhoven, is known for his explorations into materiality, often combining various materials into captivating design-art pieces. Just around the corner from Lee’s studio in Seongsu, an old industrial area known as the Brooklyn of Seoul, is the studio of another designer, Jeonghwa Seo. His work is also in the collections of major art institutions including M+ in Hong Kong, Leeum Samsung Museum of Art in Seoul and the San Francisco Museum of Modern Art. His Knot series of light fittings was introduced on foreign stages and acclaimed in renowned design magazines, then fashion labels like Fendi and Theory began to approach him with collaboration offers. Lee, now 38, has proved that a Korean designer can draw global attention to their generation. ![]() Interestingly, many of the designers attribute this sea change to one person in particular: Kwangho Lee. Now they’re working with influential brands like Hermès and Iittala, as well as Korean multinationals such as Samsung and Amorepacific. A number have exhibited at international design events and captured the attention of global media. The current generation of Korean designers, most of whom are under 40 with their own practices, has played a pivotal role in the country’s design movement. The old Korean saying ‘A decade changes mountains and streams’ might be the best way to explain the state of the country’s design scene.
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